Thursday, November 8, 2012

Week 10 Blog- Basic Elements in Automotive Design


  1. Mazda Kazamai Concept - Movement


The concept Kazamai, or dance, gives the appearance of motion even standing still. This is expressed in the curved lines on the doors, the grille, and even the shape and proportion, which use visual trickery to make the appear as if it is tensed up, and ready to pounce. By using organic shapes on an inorganic surface, the designers gave the appearance of movement and life. 
    
 2.   Fiat 500- Shape

The new Fiat 500 uses shape to create a vintage look on a modern vehicle. By using certain cues, such as the round headlights, the appearance is related to the original, even though the two are decades apart, vastly different in size, and on unrelated platforms. Circles are also used in the wheel arches, mimicking the original model, and in the shape of the car, as well as details. 



The Hyundai Veloster uses line in many interesting ways. The character line along the side of the car gives definition, as well as visually shortens and lengthens the car, utilizing visual trickery to make the car better proportioned than it's front wheel drive economy car platform would allow. Another interesting use of line is in the front fascia, with a hard line dividing the grill, and again on the leading edges of the wheel arches, giving a more aggressive look, and suggesting air inlets for the brakes. As well as many details involving line, the overall effect is a car much more aggressive looking than it's actual underpinnings. 

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