Week 3 Blog Meaning2






Representational
This advertisement for the Samsung Galaxy SIII shows first and foremost a representation of the phone itself. This representational level of the image gives the viewer a way to identify what is being advertised. In this case, they are trying to sell more than just a phone, they are trying to show that it is almost naturalistic, which is absurd on a basic level, as this is a piece of electronics. The representational aspect of the image is needed to tie the concept together.

Abstract
The leaf and nature images behind the phone, as well as the dandelion image displayed on the phone itself, are meant to bring that feeling of nature and tranquility that the advertisement is selling to the viewer. This is integral, because for each of the levels to make sense with the others, they have to use this level as the primary indication that the phone has a “design inspired by nature” as the advertisement is claiming.

Symbolic
There are symbols displayed on the screen, and the ones picked tend to be skeuomorphic, such as the camera icon appearing as an old film camera, the microphone symbol, as well as the calling icon derived from a corded phone.  This, is just another part of the effort to make the overall appearance simple, further reinforcing the message.

Image source:
Web. Last accessed 9-20-12
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